Celebrating Our 10th Anniversary


Quick introduction about the summit
The Brand Camp Summit is a collision of Humans, Design,Technology and Grit to make Detroit a city for all people.   Brand Camp is a gathering of thought leaders, technologists, geeks, and creatives around a discussion on branding, entrepreneurial thinking, social media and the use of technology. The purpose of Brand Camp is to change how people build, launch, and grow ideas and use technology as personal brands, entrepreneurs, intrapreneurs (employees), small businesses and corporations that change cities.


The conference partners


Why You Should Attend?


Many tasty dishes during our Food Summit highlighting Detroit food entrepreneurs from around the city.


What does it take to build a brand that matters? Why is human centered design so critical? Join the discussion.

Ask the expert

We’ll be joined by thought leaders from across the nation, including our great city. The flexible format will allow you to network as well as ask questions of our dynamic lineup.


Brand Camp University Faculty
guest John Maeda Global Head Computation Design & Inclusion at Automattic
keynote Vanessa Dewey Sr. Product Marketing Mgr at Adobe
guest Marcus Collins Chief Consumer Connection Officer at Doner
keynote Hajj Flemings Founder of Rebrand Cities/Brand Camp University
keynote Olga Stella Executive Director at Detroit Core
keynote Char Goolsby Senior Trainer at Strategic Training Solutions
keynote Alicia Jeffreys VP of Brand Strategy for the Detroit Pistons
keynote Caitlin Delaney VP, Consumer Connections Strategy at Doner
keynote April Holmes U.S.A. Paralympic Gold Medal Athlete
keynote Latesha Williams Co Founder at Cards For All People
keynote Eric Thomas Brand Strategist at Saga Marketing
keynote Hillary Sawchuck Founder of A Drink With
keynote Amy Deines Principal at Deines, Inc.


Fall 2018 Classes


Name Start Time End Time Workshop Information
Registration 8:00 AM 9:00 AM Registration/Continental Breakfast
Kick-Off 9:00 AM 9:15 AM Kick-off Brand Camp
April Holmes 9:15 AM 9:45 AM Building a Brand Against the Odds
Marcus Collins 9:45 AM 10:15 AM Exploring the Inextricable tie between Commerce and Culture
Hajj Flemings 10:15 AM 10:45 AM Unoriginal:  Different Like Everyone Else
Break 10:45 AM 11:00 AM Break
John Maeda 11:00 AM 11:30 AM The Power of Inclusive Design
Sports Panel 11:30 AM 12:15 AM Alicia Jeffrey, Kevin Poston, Latesha Williams
Lunch 12:15 AM 1:45 PM Lunch
Name Start Time End Time Workshop Information
Hillary Sawchuk (M), Olga Stella, Char Goolsby 1:45 PM 2:30 PM Empower Panel: How Women are Designing the Future
Eric Thomas 2:30 PM 3:00 PM Say Something that Matters: Creating a Brand Voice 
Fireside Chat w/Kevin Poston 3:00 PM 3:30 PM How to secure over $1 Billions for your client
Break 3:30 PM 3:45 PM Break
Amy Deines 3:45 PM 4:15 PM The Role of Design Education in Detroit
Vanessa Dewey 4:15 PM 4:45 PM The Power of Design


Buy your ticket and register

Detroit Foundation Hotel

250 W. Larned St. Detroit, MI 48226