Tag Archives: Rebrand Detroit

24 Aug 2016

The Rebrand Detroit Neighborhood Brand Business Accelerator Application

 

The Rebrand Detroit Neighborhood Brand Business Accelerator Application

The Rebrand Detroit — Neighborhood Business Brand Accelerator is designed for neighborhood retail businesses. The inaugural Spring Session…

The Rebrand Detroit Neighborhood Brand Business Accelerator Application

The Rebrand Detroit — Neighborhood Business Brand Accelerator is designed for neighborhood retail businesses. The inaugural Spring Session of the Brand Camp Accelerator is a 6–8 week program launching in the Grandmont Rosedale community and the deadline to apply is May 16th.

“We believe building brands is more than creating beautiful logos it is about systems that create amazing customer experiences that drive traffic to the business and convert visitors into customers.” — Hajj Flemings, Founder of Rebrand Detroit

 

Grandmont Rosedale Business Brand Accelerator Informational Meeting.

Demographics of the Targeted Business Owner

The business owners we are targeting in the Grandmont Rosedale business community look like this…

  • Working Hours: Upward to 10+ hours per day
  • The business owner is the primary employee
  • Part time employees are typically family, friends and volunteers (there are exceptions)
  • There is no full time marketing staff
  • There is little to no marketing budget=
  • The business is located in a neighborhood business corridor that isn’t pedestrian friendly
  • There is low foot traffic to the business

Application Information

  • Application Deadline: Monday, May 16, 2016 11:59pm
  • Average Time to complete Application: 12 min 52 sec
  • Number of Questions: 23
  • Link to Application: http://rebranddetroit.co/accelerator

The Brand Curriculum is developed by Brand Camp University based upon human centered design. Design thinking and service design thinking are at the core of our approach customer experience that drive the bottom line.

 

 

24 Aug 2016

Rebrand Detroit: Can Neighborhoods Revitalize America?

 

Rebrand Detroit: Can Neighborhoods Revitalize America?

All across America there is a revival of urban cities. There is a vibrancy that reverberates from the commercial corridors of the Midtown…

 

Rebrand Detroit: Can Neighborhoods Revitalize America?

All across America there is a revival of urban cities. There is a vibrancy that reverberates from the commercial corridors of the Midtown and downtown areas in cities like Detroit. Once you get a mile or two away from the main corridor, the energy,opportunities, business density and access to capital dissipates. Can the city of Detroit expand economically and battle gentrification at the same time? How can we ensure there is equitable development in neighborhoods with underserved commercial corridors, disconnected business owners and existing residences. We believe it is possible.

Detroit’s future requires connecting the worlds of design, technology and innovation to neighborhoods.” – Hajj Flemings Founder of Rebrand Detroit

Rebrand Detroit, a civic design and brand project that is led by Brand Camp University, is looking to tackle this difficult problem. The Knight Foundation launched the #KnightCities Challenge in 2015 and Hajj Flemings, Founder of Brand Camp University, was selected as 1 of 32 winners out of a pool of over 7,000 applicants to launch this big idea. It is a multi-disciplinary collaboration with the residents, community stakeholders, and local government.

Why is Rebrand Detroit important to the future of city of Detroit? We believe creative placemaking can’t be limited to one segment of the city but that every neighborhood could benefit if design, technology and innovation were integrated to the DNA of Detroit neighborhoods. This initiative will help brand the great things that are already happening in neighborhoods.

The Four Elements of Rebrand Detroit

To help carry out the mission of Rebrand Detroit we have developed four basic elements of this project called SEEE.

  • Storytelling — Share stories of the neighborhood and its businesses, including their progress during Rebrand Detroit.
  • Experience — Creating a visual brand experience inside neighborhood commercial corridors.
  • Education — Provide brand training and education to neighborhood business owners, assisting with the execution phase. .
  • Engagement — Community engagement with residents and the business community

Can rebrand Detroit be a catalyst for the city of Detroit? Can we help change the narrative of Detroit and help drive the economic development of Detroit into neighborhoods? We know these ideas only work if residences and business owners have a say. This idea involves the residents, community stakeholders and local government. Once proven that this idea can work in one neighborhood, it can be scaled for other Detroit neighborhoods and other cities around the world.

For more information about Rebrand Detroit: http://rebranddetroit.co