Chief Consumer Connection Officer at Doner
As SVP, Executive Director of Social Engagement at Doner, Collins leads and develops the social practice across Doner’s growing client roster and across its offices in Detroit, Cleveland, London and Los Angeles. In addition, he establishes the agency’s social philosophy by combining culturally curious thinking with academic insights into the cognitive drivers that excite consumer behavior.
Most recently, Collins served as Executive Director of Social Engagement at Translation, LLC in New York City. During his time at Translation, he developed and led the social engagement practice for the agency including the vision, growth and management of the department at the helm of all social strategy, ideation content development, community management and measurement/analytics. His strategies and creative contributions led to the success of Bud Light Platinum, the launch of the Brooklyn Nets with its #HelloBrooklyn campaign, and State Farm’s “Cliff Paul” campaign, to name a few. Prior to joining Translation, Collins ran the Microsoft, GORE-TEX® and Colgate Palmolive accounts for Big Fuel Communications.