Latesha Williams

Co Founder at Cards For All People

Developing brands by strategically aligning traditional, non-traditional marketing tactics, social media, influencer relationships, celebrity sponsorships, and event execution is my passion.

I am a result driven executive that bridges conventional marketing efforts with new digital platforms. Creating brand authenticity is my specialty. Proven experience in executing big ideas from paper to execution. Building relationships, concepts, and partnerships that synergize consumer wants/desires with products and brands is my strength.

LRMR (LeBron James) Mangement & Marketing

  • Created and implemented a monetization strategy for LeBron James Digital Network
    Successfully developed, lead and executed LeBron James’ overall interactive strategy and marketing approach via social media to maximize online fan engagement and optimize brand advocacy
    Strategized, created and managed the development of video content strategy for existing, new & potential partners
  • Negotiated and secured terms for various brand promotion social content deals with internal cross-functional teams, third-party partners, agencies and vendors
    Created, managed and produced digital branded content for various partners including Sprite, State Farm, and Samsung
  • Created short and long-term marketing strategies that resulted in client revenue
    Successfully strategized and executed the digital integration of celebrity events including LeBron & Jay-z 2 Kings Dinner, LeBron & KD State Farm Flag Football Challenge.

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