VP of Brand Strategy for the Detroit Pistons
Alicia Jeffreys is a Michigan native, born and raised in Flint. She graduated with a Bachelor’s and Master’s Degrees in Sports Management and Communications from the University of Michigan. Throughout college, Alicia saw the value in having a diverse range of sports experience and worked for several organizations including UM Hockey, the PGA Tour, Hothouse sports marketing firm working with the Atlanta Braves and the premium services department at the Georgia Dome, home of the Atlanta Falcons. Following graduate school, Alicia became the Market Development Manager for the Detroit Fury, an Arena Football team who played at the Palace of Auburn Hills.
After two years in this position, Palace Sports Entertainment was looking to grow their young WNBA franchise so Alicia became the Market Development Manager for the Detroit Shock as well. After five years, she was promoted to Director of Business Operations for the Detroit Shock and then also the Director of Brand Management for the Detroit Pistons who played in the same arena. Alicia worked on several marketing campaigns for the Detroit Pistons including the well-known Goin’ to Work campaign. She also enjoyed being a part of and handling the marketing and promotions for four Championship teams between the Detroit Shock and Detroit Pistons during this time.
After 15 years of experience with the franchise, Alicia was promoted to Vice President of Brand Strategy for the Detroit Pistons charged with creating communication and marketing strategies that integrate brand platforms to support several revenue departments including premium sales, corporate partnerships, fan development, group sales and member lifestyles.