In 2011, Hajj Flemings was one of eight entrepreneurs selected for CNN's Black in America 4: The New Promised Land: Silicon Valley documentary with Soledad O’Brien. During the filming of the documentary, he came to understand the real meaning of the term ‘meritocracy’ and recognized that lack of access in the technology space was creating a permanent underclass in communities of color. That experience literally changed the course of his life.
Hajj is founder of Brand Camp University, an educational platform that is preparing people for the future of work. In 2017 he launched Rebrand Cities, a global civic design partnership with WordPress.com with the audacious goal to get 10,000 businesses online and eradicate the digital divide.
He has worked with clients including Walt Disney, AT&T, WordPress.com, Pitney Bowes, Pfizer, the Detroit Lions, and the U.S. Department of Defense, been an invited speaker at Harvard University, Iowa State University, University of Michigan—Ross School of Business, Davidson College, and others, and has been featured in the Wall Street Journal, TechCrunch, Mashable and CNN Tech Money on the subjects of startups, digital technology and branding.